New campaign launch reveals six major health benefits to losing weight

A new Better Health marketing campaign has been launched to help people prevent risks of developing serious illness and help reduce the risk of being hospitalised with COVID-19.

Better Health is working in partnership with 15 weight management and physical activity partners who are providing both free and discounted offers and the website will also signpost to local weight management support.

From reducing the risk of serious diseases such as type 2 diabetes, heart disease and up to 12 types of cancer, to lowering the chances of being hospitalised with COVID-19, the multimedia campaign highlights the serious health conditions which could be prevented by losing excess weight and offers free support and guidance to achieve this goal.

It is estimated that over 3 in 5 adults (see reference 1) are at an increased risk from serious diseases as a result of being overweight. Losing just 5% of body weight can seriously reduce the chance of heart disease and could make all the difference in preventing treatable heart conditions (see reference 2).