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Online Data Privacy – what does the public think?

Data privacy is a complex and contested issue, often obscured in jargon and compounded by a presence in and out of the media spotlight.

To unpack what existing robust research actually says about what the UK public thinks about data privacy, and the behaviours undertaken to protect privacy, the Carnegie UK Trust commissioned Ipsos MORI Scotland to produce a comprehensive evidence review exploring these questions.

The report, Online Data Privacy from Attitudes to Action sets out 13 themes to inform decision makers on issues that should be taken into account of when designing policy and practical interventions to boost public skills and awareness on privacy issues.