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Shrinkflation: how many of our products are getting smaller?

Previously, ONS has published data which examined shrinking product sizes. It revealed that between January 2012 and June 2017, our prices collectors had recorded 2,529 price quotes across the UK where the size of a tracked item had shrunk.

Now, thanks to further analysis, ONS can go a step further, and estimate the number of unique products in our sample that have shrunk or grew larger.