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Here we have a range of reports produced by staff from Wirral Intelligence Service and partners. If you would like to discuss the reports in more detail or related areas of work then please email

Life Expectancy in Wirral

More reports...

  • Health Needs of people aged 40 - 60 in Wirral
    This is a review of healthcare and lifestyle data around people aged 40-60 in Wirral. 40-60 year olds in Wirral have high rates of lifestyle issues like being overweight or obese, being inactive and drinking too much alcohol. View this report.

  • Takeaway for a Change (May 2015) Wirral Council - Public Health & Environmental Health
    A pilot project to encourage behavioural change within families by raising awareness of and improving attitudes towards healthier options available at local fast food outlets. View Takeaway for a Change report 

  • Older Peoples Isolation Index: Results for Wirral (March 2015) 
    Wirral postcodes were mapped by their chance of containing older people who are at risk of social isolation, using an older people isolation index (OPII) based on Mosaic geodemographic data. We found that Bidston & St James ward and Birkenhead & Tranmere ward had the highest average older people isolation index score. There were three hotspots of potential older people at risk of isolation around Oxton, West Kirby & Hoylake, and New Ferry, Bebington & Bromborough. For more information view the full report

  • Helping Ourselves: A health engagement process for Wirral male carers (April 2014 - March 2015) (Summary Report) (Full report)
    Holistic Health care services have been made available to unpaid Wirral carers for three years, through Public Health and Wirral Clinical Commissioning Group funding but it was acknowledged that male carers were under-represented (20%) in those seeking support. In order to address this inequality, a health engagement process modelled on the Australian “pit-stop” brief intervention was implemented, which focused exclusively on male carer needs. A 2-hour holistic health check was the entry point to a range of services including traditional acupuncture, remedial massage, Bach flower therapy, Tibetan sound healing, food energetics dietary therapy and meditation, and all tailored according to individual need. Read reports here (Summary Report) (Full report)

  • Trauma and Injury Intelligence Group (TIIG): Merseyside and Cheshire Themed Report: Assaults in the home across Merseyside and Cheshire (2011/12 to 2012/13)
    This Trauma and Injury Intelligence Group (TIIG) report provides an analysis of assault in the home attendances to Accident and Emergency Departments (AEDs) across Merseyside and Cheshire, reporting on patient demography and incident levels between April 2011 and March 2013. For more information view the full report

  • Trauma and Injury Intelligence Group (TIIG): Trends in violence across the North West of England 
    This briefing for commissioners and providers is to look at violence-related attendances to all Emergency Departments across the North West of England, supplemented by North West Ambulance Service (NWAS) data, providing a much more detailed picture of violence-related activity across the region. For more information view the full report

  • Exploring the Social Value of Community Assets in Wirral (2014)
    This research involved evidencing the social value and impact of community assets in Wirral on individuals and their communities, with a particular focus on their impact on mental health and wellbeing; developing a framework to identify the types of community assets in Wirral; categorising assets using a qualitative research methodology and evaluating a representative sample of community assets, using a social value approach.

Child Poverty (also see Child and Family Poverty page)

Mental Health

  • Wirral Mental Health Survey (Wirral results) 2013
    The first North West Mental Wellbeing Survey was carried out in 2009 and provided a baseline measure of the regions mental health and wellbeing. A repeat of the survey was carried out in 2013. View the summary of the Wirral results.

  • The North West Mental Wellbeing Survey 2009
    The survey was undertaken in response to a need to understand more about positive mental health and wellbeing. A total of 18,500 people from across the North-West were sampled using face-to-face interviews, the Warwick and Edinburgh Mental Wellbeing scale (WEMWBS) and 43 questions on feelings, relationships, life satisfaction, social capital and networks, general health, lifestyles, life events, finance (plus demographics such as employment and education). Every primary care trust (PCT) area in the North West was sampled. Some PCTs commissioning additional interviews to ensure they received more robust information for their local area (Wirral PCT commissioned additional interviews).


  • Health Needs Assessment for Homelessness in Liverpool City Region
    Liverpool Public Health Observatory was commissioned by the Merseyside Directors of Public Health to deliver this Health Needs Assessment of homelessness in Liverpool City Region. This followed concerns that the recent economic downturn and changes to welfare provision were negatively impacting on housing security across the region. View the full HNA report for more information. 

Maternity Services

  • Maternity Services Review (November 2012)
    Between November 2011 and November 2012 NHS Wirral carried out a review of Wirral maternity services which evaluated both main providers of maternity services in Wirral to establish comparable evidence of the maternity outcomes and service user experience of both services. The approach included a review of the underpinning literature, case studies of good practice in maternity care, analysis of performance data, an externally commissioned evaluation and ‘patient learning’ and anecdotal evidence from service users. For earlier surveys of Wirral maternity services, undertaken in 2009/10, please see below.  

  • Wirral Maternity Matters Survey (February 2010)
    NHS Wirral commissioned this survey, which included both a quantitative and qualitative survey of mothers who had used NHS Wirral maternity services between July and August 2009 to gauge satisfaction with the service and identify whether improvements made to in January 2009 had been noted by mothers.


  • CLeaR assessment of local tobacco work in Wirral (2014)
    CLeaR is an improvement tool which enables areas to review their local action to tackle tobacco against the latest evidence-based practice. It provides a framework for benchmarking, peer review and continuous improvement, with an emphasis on local priorities. It identifies areas for further improvement and has been designed for use with local authorities, tobacco alliances and health and wellbeing boards. Director of Public Health, Fiona Johnstone invited the CLear team to review Wirral services and work. 

  • Smokefree Hospitals Initiative (2013)
    This evaluation report describes the outcomes and outputs from a Stop Smoking Social Marketing Project that took place across Wirral University Teaching Hospital (WUTH) sites (Arrowe Park and Clatterbridge Hospitals) in 2013.

  • Wirral Smoking Prevalence Report (November 2011)
    This prevalence report presents the results of telephone interviews with over 3,500 Wirral residents carried out in September and October 2011, with an emphasis on the more deprived areas of Wirral.

  • Wirral Smokers Panel Survey Report (June 2011)
    This 2011 survey followed-up just under 500 of the smokers who agreed to be contacted again during an initial, bigger survey of over 3000 Wirral residents carried out in late 2009 (see the Wirral Smoking Prevalence Survey November 2009 below) 

  • Wirral Quit Stop Final Report Presentation (August 2011)
    This presentation summarises the evaluation of the Quit Stop smoking campaign.

  • Wirral Quit Stop Evaluation Key Findings (May 2011)
    This evaluation of Quit Stop was commissioned by NHS Wirral to help re-engage smokers who may previously signed up with stop smoking services, but were reluctant to do so again.

  • Wirral Smoking Prevalence Survey: Follow-up Report (November 2010)
    This follow-up to the original 2009 survey on smoking prevalence in Wirral reports data on over 3,500 Wirral respondents. It was carried out predominantly in the areas of Wirral which are classed as being the 20% most deprived (in England).

  • Wirral Smokers Panel Survey: 1st follow-up (June 2010)
    This survey followed-up 600 of the smokers who agreed to be contacted again during an initial, bigger survey of over 3000 Wirral residents carried out in late 2009 (see the Wirral Smoking Prevalence Survey November 2009 below) 

  • Quantitative Research into Smoking in Wirral (December 2009)
    This Powerpoint presentation shows the results of 200 x 16 minute on-street interviews carried out in December 2009 into smoking habits in Wirral. Interviewers concentrated on people from routine and manual (R&M) groups where smoking is known to be higher and the survey gives information on details such as how many times people have previously tried to quit, how many people want to quit, things which people thought would help them to quit etc…

  • Wirral Smoking Prevalence Baseline Survey (November 2009) 
    This survey of over 3000 Wirral respondents was carried out predominantly in the areas of Wirral which are classed as being the 20% most deprived (in England). It was done because whilst we know that smoking is higher in areas of deprivation, it was not known what the prevalence of smoking in Wirral’s areas of deprivation actually was. In addition, 600 people of the original 3000+ who responded to this survey, have agreed to be contacted on an ongoing basis so future prevalence and trends can be monitored. 

  • Insight research for NHS Wirral Stop Smoking Service (August 2009)
    This Powerpoint presentation shows the results on 30 in-depth interviews which were carried out with smokers and recent ex-smokers only in Wirral in August 2009. The aim of this campaign was to find out about people’s motivations, how they find out about things (like services) and what their ideal stop smoking service would look like. 

For more information about on our research approach, these reports, or to find out if we could help you in your area of work, please contact the Wirral Intelligence Service at

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