Wirral Population

This is Wirral: Population (December 2019)

Overview

This page summarises key demographic information about Wirral including current population figures, future population projections, births, age, ethnicity and deprivation. We will be changing, adding and updating the page as and when new content or later versions become available. The availability of this information is important for those planning services and trying to reduce potential barriers to employment and health care for example. By providing information on aspects such as: trends in birth and fertility rates; maternities, live and stillbirth rates; life expectancy at birth and a range of resident population data by age band, gender, council ward, GP population and ethnicity then offers the reader a whole host of ways to view and understand the local Wirral population. Another example of available population information is the latest 2021 Mosaic Profile of Wirral  that provides an overview of how the Wirral population looks when analysed using segmentation tools constructed from a range of sources including the Census, consumer behaviour, financial data, hospital episode statistics (HES) and lifestyle data. Using Mosaic means that information can be targeted just where it is needed. For example, information on how you can reduce your risk of falling as you age is not appropriate for peoples in their 20's, but it may be of interest to people in their 70's and 80's. Targeting messages more effectively and ensuring that the right message is read by the right people is also cost-effective, as resources are not wasted informing everybody about issues which may not affect them.